Walt is a long time Fox Valley resident, retired management consultant and former hospital administrator and CFO working with companies in organizational assessments, management restructuring and development, and ownership transitions.

Walt has thirty years experience in the non-profit sector most recently as President of Appleton Medical Center for eight years. He has consulted with and served on several Boards of Directors to include Hospitals, Insurance Companies, Physician Holding Companies, Physician Groups, and Trade Associations as well as several privately owned companies.

In his spare time, he is a US Coast Guard Licensed Captain with a 100 Ton license working as a  Yacht Captain, yacht deliveries, and tour boat operator.

Following his graduation from Northern Michigan University, he spent time in manufacturing where he was involved in finance and information systems.



John R. Kimberly Distinguished Emeritus Professor in the American Economic System, Merton Finkler was born in Milwaukee and educated in California, Professor Finkler returned to Wisconsin permanently to serve on the Lawrence University faculty after he received his M.Sc. from the London School of Political Science and his Ph.D. in Economics from the University of Minnesota- Twin Cities. He was awarded a Robert Wood Johnson Faculty Fellowship in Health Care Finance, and it launched his interest in consulting, first to the Kaiser Permanente Medical Care Program in California and then as co-principal and co-founder of Innovative Health Associates, a Fox Valley based health care consulting group. He retired from Lawrence University in 2016 but continues to occasionally teach a course in economics. 
Professor Finkler’s involvement in health policy and the economics of medical care began with teaching courses at Lawrence but evolved into a host of activities that have extended throughout Wisconsin as well as nationally and even to Great Britain. He has been published in journals such as Health Affairs and Medical Care and done research related to the cost- effectiveness of obstetric and neo-natal services within an integrated HMO and to comparisons of cost, quality, and access across both health care systems and metropolitan areas. In Wisconsin, he chaired a subcommittee on access for the Public Health Turning Point project and was named a Senior Economics Fellow of the Wisconsin Institute for Public Policy and Service (WIPPS). For WIPPS, he has given several public addresses related to the Patient Protection and Affordable Care Act and been involved in the development of a community health business partnership for Marathon County.

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Over a 30 plus year career in health care Mr. McLaughlin has been administrative resident at a major teaching hospital, analyzed hospital financial information and negotiated rates with senior financial officers of many Wisconsin Hospitals, investigated and prosecuted providers who submitted potentially fraudulent claims to a major insurer, managed statewide provider networks for a national HMO organization, participated in the development of a provider-owned HMO, and founded and served as President and CEO of one of the first private companies to create a cloud-based IT platform for the submission of claim and other transactions over the public Internet. At the time of the sale of that company in 2006 it was responsible for the submission of approximately $18 billion in hospital, physician, and dental claims to Medicare, Medicaid and many other insurance entities throughout the United States.

Mr. McLaughlin received a BA in Philosophy from the University of Wisconsin-Oshkosh and a MA in Hospital and Health Administration from the University of Iowa. He also received certificates from the University of Paris-Sorbonne and University of Reims in France. Mr. McLaughlin is retired and lives in Appleton, Wisconsin.



Dr. Norrbom is currently actively involved in a large-scale community diversity project as well as several projects to address youth resiliency. She organized Substance Abuse: It’s Everybody’s Business. Uniting to Think Differently About Addiction, a May 2017 conference that brought national, state and local experts to Central Wisconsin to examine the neurobiology of addiction and its impact on workforce, families, and community well-being. She is on the executive committee for the Healthy Marathon County Board of Directors and works closely with public health. She is the Medical Director for the City of Antigo Fire and EMS. She serves on the North Central Community Services Program Board and the Good News Project Board. She is very enthused about her new leadership role in the Scholarly Pathways-Physician in the Community course at Medical College of Wisconsin-Central Wisconsin. She also leads the first implementation of LENA Start in Wisconsin, a program that utilizes a "talk pedometer" to help educate parents to improve the quantity and quality of talk with their young children, closing achievement gaps before they start.

Dr. Norrbom attended UW-Marathon County and received her BS in Biology from Marquette University. She graduated from Washington University School of Medicine in 1994 and completed her Family Medicine Residency in Duluth, MN. She is Board Certified in Family Medicine.

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David Riemer is a Senior Fellow at the Community Advocates Public Policy Institute in Milwaukee, Wisconsin. He has led the effort to design a policy package to greatly reduce poverty, which the Urban Institute estimates would cut poverty by over 50%, and to reform the health insurance system, including expanded addiction treatment.


Riemer played a major role in enacting Wisconsin’s Transitional Jobs program, supplemental EITC, W-2 welfare reform, and BadgerCare health insurance program.


Riemer previously directed the Wisconsin Health Project (2004-2007), ran for Milwaukee County Executive (2004), and served as Wisconsin’s Budget Director (2003) for Governor Doyle.  From 1988-2001, he worked for City of Milwaukee Mayor Norquist as Budget Director, Administration Director, and Chief of Staff.  Riemer previously worked for Time Insurance, as counsel to Sen. Edward Kennedy’s health subcommittee, and as legal advisor to Wisconsin Governor Lucey. He is the author of The "Prisoners of Welfare", and a graduate of Harvard College and Harvard Law School. His most recent book is "Putting Government in its Place: The Case for a New Deal 3.0". Mr. Riemer is retired and resides in Milwaukee, Wisconsin.

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Barbara J. Zabawa is a Clinical Assistant Professor for the University of Wisconsin Milwaukee College of Health Sciences. Barbara also owns the Center for Health and Wellness Law, LLC a law firm dedicated to improving legal access and compliance for the health and wellness industries. Barbara is lead author of the book Rule the Rules on Workplace Wellness Programs, published by the American Bar Association. Prior to starting her own firm she was Associate General Counsel and HIPAA Privacy Officer for a large health insurer where she advised on Affordable Care Act matters. She was also a shareholder and Health Law Team Leader at a large Wisconsin law firm. Barbara serves health and wellness professionals and organizations across the country as an advocate, a transactional lawyer, and a compliance resource. Barbara is on the Board of Directors for Health Promotion Advocates, a national nonprofit organization. She is a board member for the Rogers Memorial Hospital Foundation, an organization specializing in treating mental illness. She also chairs the State Bar of Wisconsin Health Law Section.

Before graduating with honors from the University of Wisconsin Law School, she obtained an MPH degree from the University of Michigan. She is licensed to practice law in Wisconsin and New York.